How to Market Your Brand Using Instagram Video

Think about the popularity of video content over time. From the first silent film of the early 20th century to the advent of virtual reality, video content has reigned supreme over all other forms of media. Given its spectacular evolution, it comes as no surprise that video content still remains the most popular art form.

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Social Media Marketing Tips: How to Keep Customers Interested

You may think that gaining a follow or a like is the hardest part in dominating online platforms. However, marketing via social media is an ongoing process. If you're doing it right, you will be raising your brand awareness as well as increasing your customer’s loyalty. But, getting your audience to be engaging is a lot more difficult in recent times, due to the bombardment of posts and messages from all of the other social media accounts and adverts, that will be on their personalized feeds related to your industry. What's to stop your potential, or previous customers from unfollowing you, if they deem that you are not worth their loyalty? How do you stand out from the plethora of businesses and companies, trying to attract the attention of every single person that they can? If you have acquired a decent following, but feel like you are not able to communicate with your audience, then try some of these tips to improve your chances of a successful marketing campaign.

Coupons and incentives
Everyone loves money off, especially if they think it's a limited time deal. By offering monetary reduction incentives, it can lead to customers sharing your post and talking about your brand to their friends. This doesn't have to be bank breaking giveaways; the simplest free offers can sometimes work the best. If the offer is believable, more people will be eager to participate. As an example, if you offered the chance to win a free iPhone, over giving out a free branded hat with every order, the branded hat post would produce more of a buzz.

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Hashtags Done Right: How to Target the Right Audience

Social media is a platform that plenty of people rely on these days to promote their business, whether it’s in the retail sense or just a brick and mortar sort of deal. The amount of traffic and potential customers you can find through the use of social media is crazy, and if you aren’t currently running a social media page, it’s in your best interests to do exactly that. In this piece, we’re going to be talking about something called “hashtags”. If you don’t know what those are, you’re in luck; I’m about to explain the entire situation in great detail (so get ready to read along!).

The only way to better your business, is through the use of better marketing platforms. In order to target the right people, you’ve got to be aware of who it is you’re targeting in the first place. Not only that, but it needs to be the proper demographic – if you’re selling skateboards, appealing towards the senior crowd isn’t going to warrant you any positive outcomes.

Take it from me – I’ve been through the blender known as social media marketing. There are billions of people on this planet, and most of them are using social media in their own little way; there is a very big opportunity to make some money through social media. Without dragging things along, I’m going to talk about how to find the right demographic – as well as how to identify the most effective hashtag for your marketing team to be using.

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Bots & You: Using Them to Grow Your Business

Bots are a common denominator in modern marketing, because they make the process much easier. Whenever you can automate the marketing process, you’re going to realize that there is a lot more money to be made - which is why the largest companies around have taken it upon themselves to implement new software. Bots can do an abundance of different things, all the way from managing your social media profiles to automatically gathering data. Regardless of what you use a bot for, just know that it’s going to be an experience that you grow very fond of.

These days, online companies and businesses are booming. You don’t even need to meet anybody face-to-face and you can still turn a profit, which is fantastic (and the way things should be). When we have such a large amount of technology at our fingertips, does it not make sense to make use of it whenever possible? I’m going to talk about the different types of bots you could consider making use of, as well as why they’re going to benefit you in the long run. If you’re a mobile marketer, you’re more than likely already quite familiar with bots.

Bots and Social Media
Instagram is the perfect platform to look at when it comes to the usage of bots, as there are plenty of accounts using bots on there right now. You may have an account yourself and have noticed that a few specific accounts keep liking your pictures and posting the same comments under them - that’s a bot hard at work. They seek out related pictures and posts, engage with them and then rinse/repeat the process. By engaging with as many posts as possible, you’ll be putting your name out there in the public eye.

Bots save you time and money by allowing you to automate this process, which is going to help your brand gain some exposure as well. The entire idea behind marketing is to keep your company in the eye of as many people as possible, and using bots with social media is one way to do it. You can grow your online following, all while marketing your retail products at the exact same time! Bots allows you to:

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